CLEAR MARKET LEADER

  • Highly differentiated online fashion offering
  • 80% aided brand awareness
  • Sustainable growth model
  • 80% aided brand awareness

LARGE AND GROWING
MARKET

  • Growing c. € 300bn TAM of Fashion and Lifestyle
  • Additional c. € 130bn TAM in opportunistic
  • categories (e.g. toys, home furnishings)
  • Accelerating online penetration

KEY GROWTH LEVERS

  • Grow Active Customers from 1.6% of regional population
  • Grow order frequency from 2.6x per year
  • Increase focus on adjacent and opportunistic categories

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